BRANDING TIPS
BRANDING TIPS
Here is where you’ll gain some understanding of why marketing and branding is such an integral part of leveling up your business.
reasons why branding is important
What is branding? In short, branding is the bridge between your products or service, and your ideal customer.
What is Marketing? Marketing is the way in which you communicate your brand, products, and services. Your method and platform that reaches your customers.
Branding is about curating the perception. Your brand should leave a positive belief about your business when consumers think of your products or services. This perception also increases the business’ value and increases your business’ recognition. Branding is important because it is the backbone of your business that will lead to customer retention. It consists of messaging, identity and recognition in the marketplace.
I guarantee you will recognize the box of cookies to the right. That is a perfect example of excellent branding. Call MarketY Solution to discuss how marketing and branding can help your business grow to the next level.
Grow your brand
In order to grow your brand, you need to first understand why it is vital for you to have brand awareness. Brand awareness is crucial for business success because it makes your brand recognizable and memorable, which is essential for driving sales and building customer loyalty. Customer loyalty leads to customer retention, which leads to more revenue in the long term. That is every business owners end goal isn’t it?
Let’s get into it.
First you need to understand your target audience. You do this by asking yourself “who is my ideal customer?”. If you are looking for a high-end, high-value client, then why are you discounting for the Walmart crowd? Exactly.
Second, you need to account for analytics and measurability. How are you tracking what your current customers are doing, what they are buying from you, what they like and dislike in your service or product range, and how are you tracking these analytics?
Third, use social media wisely. So many clients of mine think because they opened a Facebook or Instagram account and made 5 posts 2 years ago, that is going to help them. No sir. You must be posting engaging content on the regular. This keeps your brand in front of your current customers faces, as well as attract in new prospects. That is the goal right? So, what do I mean by engaging content? It should be mix of high-res photos, then high-res video reels, trending music that appeals to your audience, along with posting your pretty face for some personal relatability. The point is to create a brand that people can believe in.
People buy with a brand because of how it makes them feel.
tips for increased website visibility
Is a website needed? In short, regardless if you get your customers from word of mouth only, a website is still necessary to give your business a digital footprint. This will create credibility for you with new prospects, as well as banks if you are ever looking to get funding or capital.
How do i drive traffic to my site? The best way to drive traffic to a website is through funnels. These can be done in a variety of ways, such as Facebook, Instagram, LinkedIn, Twitter, Youtube, TikTok, Google ads, etc. The link should be visible on all platforms. Then you will need to create posts, reels and ads that will easily point your audience to this website.
How do i make my website more visible? SEO can be an involved process as there are many ongoing pieces to this puzzle to create value for your site. Just understand that content and keywords throughout your site matter most. Then with the use of meta tags, internal links, optimized images and continual updates, your website will gradually climb through Google page ranks.
Yes, I can help build or manage a website for you. Send me an email and let’s chat about how to make your biz visible!
